And in their latest comeback with the mini-album Checkmate, the group went back to its characteristic dance-pop sound. While their earlier tracks showcased iterations of their girl-power-meets-bubblegum- pop persona, we’ve also seen more sultry and mysterious versions of themselves in the mini-album Guess Who with trap, R&B, and Latin pop influences along with tracks like “LOCO” and “In the morning”. Over the years, their musical evolution has been more measured. ITZY dares to dream up something bigger than themselves - coming up with anthems that inspire others to love themselves, be confident, and take control of who they are. I’m nobody else” in “DALLA DALLA”, and “Please don’t fit me into a mould, now I’m going to do it my own way” in “CHERRY” the girl group shifts the pop genre into something far more empowering than usual. With lines like “I don’t have to be anything because I’m perfect when I’m myself” from “WANNABE”, “Don’t measure me by your standards alone, I love being myself. This manifested itself in electro-pop tracks with catchy beats and liberating lyrics, accompanied by performances defined by charismatic choreography. To say that these achievements made history would not be an exaggeration.įrom the start, ITZY made an effort to set itself apart in the pantheon of K-pop groups - embodying the confident esteem of owning your identity and the freedom of self-expression. Then, merely nine days after their debut, ITZY set a record by receiving their first music show win on music programme M Countdown - the fastest any girl group has gotten this accolade. In two days, the song had become the best-selling K-pop song in the country and the music video broke the record for the most viewed K-pop debut music video within 24 hours. With their first single “DALLA DALLA”, the group scored one of the biggest Billboard debuts for a new K-pop act in years. Those new to K-pop might not understand just how big ITZY was at their debut. Whether “it” is a certain “it factor” or a je ne sais quoi quality, ITZY has it in spades. Their name is a reference to the Korean phrase “있지” which translates to “there is”, “have it”, or “got it”. Their debut was eagerly anticipated - after all, JYP is one of the big three agencies in the K-pop entertainment market and ITZY was the company’s first girl group to debut since TWICE in 2015. The South Korean five-member girl group formed by JYP Entertainment made their debut in 2019 and over the last three years, Yeji, Lia, Ryujin, Chaeryeong, and Yuna have risen to become one of the leading bands in Korean pop music. Juste un Clou yellow gold hoop earrings, $4,100, Clash de Cartier pink gold necklace with diamonds, in medium model, $9,350, Panthère de Cartier yellow gold necklace with tsavorite garnets and onyx, $11,200, yellow gold bracelet with emeralds, onyx and diamonds, $62,500, Clash de Cartier pink gold bracelet, in medium model, $13,100, pink gold ring, in small model, $3,200, and pink gold ring, in double- row model, $5,650, by CARTIER. ITZY Gabine Belted Hobo bag, $109, by CHARLES & KEITH. ON LIA Maya 70 jacket $2,905, and dress, $1,610, by MONCLER. Juste un Clou pink gold earrings with diamonds, $10,900, Panthère de Cartier yellow gold necklace with black lacquer, tsavorite garnets, onyx and diamonds, $32,100, yellow gold ring with emeralds, onyx and diamonds, $56,500, Juste un Clou pink gold ring with diamonds, $8,000, yellow gold ring with diamonds, $8,000, and, white gold ring with diamonds, $8,000, by CARTIER. ON RYUJIN Maya 70 jacket, $2 ,905, sweater, $1,330, and bermuda shorts, $1,455, by MONCLER. Clash de Cartier pink gold earrings, in double-row model, $10,300, by CARTIER. ON YUNA Maya 70 jacket, $2,905, by MONCLER. Panthère de Cartier yellow gold necklace with tsavorite garnets and onyx, $28,800, and yellow gold ring with black lacquer, tsavorite garnets and onyx, $22,700, by CARTIER. ON YEJI Maya 70 jacket, $2,905, and bra top, $1,540, by MONCLER. Juste un Clou pink gold necklace with diamonds, $9,850, by CARTIER. ON CHAERYEONG Maya 70 jacket, $2,905, and bra top, $1,540, by MONCLER.
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